Pride Month Branding

 After Backlash, Target Becomes Latest Brand to Shift Pride Marketing - The New York Times


Something that is really random, but that my friends and I were discussing recently was the hypocrisy and interesting branding and products during pride month, especially from companies that otherwise do not provide any support to the queer community. A prime example of this that comes to mind is Target. Target is infamous for their eccentric and interesting pride collections, yet they have disbanded their DEI initiatives that could actually provide support for those in the queer community. Many companies are using the identity of being LGBTQ for their benefit, while actively contributing to the struggles that many members of the community face. This may not seem like a big deal to some people, but it truly just is a representation of how large companies and organizations use this identity to their benefit rather than actually respecting people and helping to solve some of the issues that they are facing.

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