Pringles Ad
Watching the Sabrina Carpenter Pringles ad made me think about what we’ve talked about in class regarding gender and advertising. Usually, when women are in commercials, their bodies are sexualized and presented in a more serious, desirable way, while ads centered on men tend to lean into satire and strength. This ad flips that pattern and is exaggerated and funny, but it also reverses the power dynamic. Sabrina literally constructs a boyfriend out of Pringles, which made me think about objectification. He isn’t treated as a full human being with depth or personality; he’s just a consumable creation. So when he falls apart, and she eats him, it’s humorous, but it reflects dehumanization and control. This made me think about the fact that rape culture often involves reducing women to bodies or appearances rather than recognizing them as full people. In this case, the roles are reversed, the man is reduced to something edible. The violence that usually follows these dynamics was portrayed as Sabrina eating him up, and I think it mirrors how men historically objectify women. Their male gaze only focuses on appearance and disregards personality and humanity. Flipping the script in a satirical way, confronts how normalized this sexualization is in our society.

I agree this ad cleverly flips gender norms. Using humor, it exposes how objectification works by making it obvious. Seeing Sabrina Carpenter control the narrative helps highlight how normalized dehumanization is in advertising, especially when roles are usually reversed today.
ReplyDeleteWhen I saw this commercial, it didn't sit right with me. I thought it was a little weird at some points.
ReplyDeleteInteresting. I watched this commercial and didn't think too hard into it, but it does sort of flip the roles of what would typically be men's doing to women.
ReplyDeleteI loved this commercial! And it actually fits pretty on brand with Sabrina’s character of how she writes and physically embodies her songs when she performs live. I never thought about it from the lens of it switching the narrative and looking at it from a different perspective, but I love your take on it!
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